GLOBAL EXECUTIVE COACH

You've outgrown the old playbook.

The patterns that built your success no longer serve where you're headed. I work with C-suites and CEOs at inflection points that require fundamental shifts in how they think and lead.

Trusted by executive leaders at
Trusted by executive leaders at
Trusted by executive leaders at
Trusted by executive leaders at
Trusted by executive leaders at
Trusted by executive leaders at
Trusted by executive leaders at
Trusted by executive leaders at
11.png
CLIENT LOGO'S (Presentation (43)).png
CLIENT LOGO'S (Presentation (43)).png
  • Executive Coaching Testimonial

    "Mind blown. The impact on my life has been profound. Our coaching improved my productivity, communication, satisfaction, quality of work and confidence. What stands out as the most meaningful impact is understanding my drivers and then changing them."

    Dave Tu-Hoa, Managing Director, Lumiere Partners

  • Client Testimonial

    "Working with Alex has transformed not just my leadership style, but how I approach personal and professional growth, which is with newfound confidence and clarity. Alex has instilled in me the belief that anything is possible."


     — Brett Moorgas, Head of Growth Advisory, Accenture

  • "It's not just levelling up, it's about unlocking a new level that you didn't even know was there. There was a breakthrough in each session and it was growth and insight I didn't think was possible."

    —Tori Dundas, Sr. Director of Strategic Partnerships, PAR Technologies

WHO I WORK WITH

For leaders at pivotal moments

You’ve grown beyond surface-level coaching that treats symptoms. At this stage, growth demands more than tactics — it requires transformation at the level of identity.

I work with leaders and CEOs facing transitions such as:

  • Founder → CEO, moving beyond the builder identity

  • Senior leaders stepping into roles demanding fundamentally different leadership

  • Executives navigating major change — post-acquisition, career pivots, or life stage shifts

  • High-performers questioning what comes after conventional success

You’re accomplished, intelligent, and principled. But the approach that got you here won’t take you forward. You’re ready to be challenged, to do the uncomfortable work of real change, and to evolve into the leader your next chapter requires.

Why leaders seek this work

Leadership evolves when you do. Most successful leaders eventually hit challenges that traditional executive coaching can’t solve:

Ambition evolution

The patterns that built your success—perfectionism, relentless drive, proving your worth through achievement— now feel limiting. What used to energise you now drains you. The approach that got you here won't take you forward.

The cost of success

You've achieved incredible success, but it came at a price. Your health, relationships, or sense of self took a backseat to ambition. You've accomplished impressive things but don't feel it internally. You're ready to redefine what success means.

Identity questions emerge

You're facing a transition that requires becoming someone different. Founder to CEO. An individual contributor to a leader. Builder to steward. The old version of you can't lead what comes next. Deep down, you know this, so you’re doubting yourself.

My Approach

Traditional leadership development addresses skills and strategies. This work addresses the deeper aspects — the identity, beliefs, and patterns that shape how you lead and live.

Transformation Over Tactics

Identify the unconscious patterns limiting your effectiveness. Rather than treating symptoms, we work at the level of identity to transform underlying causes to create lasting change in how you perceive, decide, and act.

Depth With Practical Action

Combining psychology, transformational methodology, and performance science, this work is intellectually rigorous whilst remaining grounded in practical realities. Walk away with deep insight and clear, actionable strategies.

Whole Person Development

Your leadership doesn't exist in isolation from your life. Our work addresses you as a whole person—professional and personal, public and private. This work helps you achieve ambitious results while maintaining personal vitality.

Identity-level transformation isn’t just about doing things differently. It’s about who you are becoming. I work at the intersection of self-mastery and meaningful ambition — helping leaders align peak performance with meaningful purpose.

ABOUT ME

Hi, I’m Alex

Alex James CEO Coach

I've been fascinated by human potential and what drives exceptional performance since stepping into my first leadership role at 21. Over 15+ years, I built a reputation for transforming underperforming teams into award-winners and developing high performers into exceptional leaders.

My coaching draws from:

  • Advanced psychology-informed techniques

  • Performance science research

  • Transformational coaching methodologies

  • Practical philosophy and wisdom traditions

  • 15+ years of leadership experience

My client partnerships span seven countries and include Fortune 500 executives, consultants at Big 4 firms, and founder CEOs of global startups.

My Style

I’m known for searing insights and a lovingly direct approach — balancing deep challenge with genuine warmth and care. Clients describe me as rigorous yet supportive, unafraid to ask uncomfortable questions that create freedom.

Our sessions are a rare space where hard truths feel safe to explore. 

My Promise: If you don't find our work together transformative, you can end the partnership anytime.

SERVICES

How we can work together

Personalised coaching partnerships for senior leaders and CEOs at identity inflection points, ready to transform how they lead and who they're becoming.

  • ONE-TO-ONE COACHING

    What we address:

    ・The gap between external success and internal experience

    ・Leadership transitions requiring identity-level change

    ・Patterns and beliefs limiting your effectiveness and fulfilment

    ・Alignment between your values, purpose, and how you actually lead

    The commitment:

    ・Six or twelve-month partnerships.

    ・Two sessions per month

    ・Complete confidentiality

    ・Investment starts at A$2,200/month

    Explore working together

  • PRIVATE INTENSIVE

    Accelerated coaching for leaders ready to create breakthrough change in a concentrated timeframe.

    What we create:

    ・Rapid clarity on the identity shifts required for your next chapter

    ・Deep work on the patterns and beliefs holding you back

    ・Strategic integration of insights into your leadership

    ・Sustainable momentum for ongoing transformation

    The commitment:

    ・9-week intensive

    ・Weekly sessions plus ad-hoc support between sessions

    ・Investment: A$9,800

    Available by application when roster capacity allows.

    book a discovery call

  • "I've been able to achieve a work/life balance I never thought I'd be able to achieve.”

    David Pain, Professional Futures Trading, Sydney

  • "Being able to seamlessly balance going deep while having a lot of laughs was so memorable. The impact on my life has been profound."

    Dave Tu, Hoa, Head of Commercial, Melbourne

  • “I could not have had this years success with last years tools.”

    Emily Lonsdale, General Manager Growth, Lendi

  • Client Testimonial

    "Alex is always challenging and insightful and provides unique perspectives that encourage you to reconsider the norm."

    Cheryl Maley, CEO & Board Member, Starpharma

Connect with me

Ready to explore working together?

I work with a limited number of clients at any time to ensure depth and quality of partnership.

If you're at an inflection point and ready for a new chapter of leadership—one defined by clarity, authenticity, and impact without compromise—let's start a conversation.

Share where you are now and where you want to be. I'll be in touch within 48 hours.