Hey, I’m Alex
My life explores the intersection between self-mastery and a meaningful life. I’m obsessed with the craft of transformational coaching and am endlessly passionate about helping high-integrity, ambitious leaders achieve their potential.
THINGS TO KNOW ABOUT ME
I'm a Transformational Coach with over 15 years of experience developing high-performance teams and leaders across the globe.
At age 21, I stepped into my first leadership role. Over five years, I built a reputation for:
Transforming underperforming teams into award-winners
Developing high-performers into exceptional leaders
Creating cultures where people thrived and targets were exceeded
Over the next decade, I expanded my expertise across industries and partnered with leading organisations, gaining invaluable breadth of experience.
In 2017, driven by my dedication to helping people excel, I immersed myself in professional coaching studies, performance science, and leadership psychology.
Today, I partner with ambitious, thoughtful leaders who want to excel in high-stakes environments. My work focuses on the crucial intersection between professional excellence and personal fulfilment.
My client partnerships span seven countries and include:
Fortune 500 executives
Consultants at Big 4 firms
Founder CEOs of global startups
I am known for my "searing insights," lovingly direct approach, and engaging yet challenging style. I balance depth with practicality, candour with laughter, philosophy with science.
My difference? I walk my talk, lead with unwavering integrity, and care deeply about my clients' success.
Recent Experience:
Training APAC leadership teams at HubSpot
Speaker at Industry Partners Australia annual conference
Performance and Leadership Coach for multiple growth-stage startups
BEYOND THE CREDENTIALS
As a kid, I had visions of becoming two things: a Formula 1 driver or a Buddhist monk. Looking back, this peculiar combination perfectly foreshadowed who I'd become—someone equally fascinated by peak performance and human consciousness.
I'm an adventure-obsessed nature-lover who is as deeply contemplative as I am driven to expand and reveal my potential.
From 14-day hikes in the Himalayas to training Muay Thai in Thailand's top fight camps, I'm constantly drawn to experiences that challenge my edges.
When I'm not nerding-out on psychology and performance science, you'll find me:
Walking oceanside, barefeet in the sand
Training with my martial arts community
Writing to integrate, articulate, and share my insights
I'm quickly bored by unexamined convention, shallow conversations, and oversimplified "solutions." My craft is the artistry of transformation—not quick fixes, but facilitating profound shifts in perspective that build lasting change.
As a coach, I'm uninterested in the pervasive noise about what you "should" be/do/have. I'm passionately curious about what leads to your falling asleep feeling fulfilled and waking up lit-up.
My clients are fellow seekers and explorers—curious lovers of life who desire freedom, purpose, and adventure. They're leaders and ambitious professionals who sense there's a different way to thrive, or are simply dedicated to becoming their best selves.
I believe our lives are our masterpieces, and my role is to help make yours even more rich, beautiful, and captivating.
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![Alex James - Executive Coaching Testimonial]()
“I had so many light bulb moments during the sessions it’s hard to articulate the positive impact on me.”
Peta - Chief Of Staff, Melbourne
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![Alex James - CEO Coaching Testimonial]()
"Worth your weight in gold James."
Phoebe - Founder CEO, Los Angeles
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![Alex James - High Performance Coaching Testimonial]()
"She has incredible range and evident mastery of transformational mindset work.”
Olivia - VR Engineer, Los Angeles
Get in touch
Keen to explore working with me? Want to learn more? I’d love to hear from you.
Fill in the contact form to let me know a bit about what you’re looking for and I’ll get back to you soon.
Forms not your thing? Email me: